ASA Conference Presentation on the Role of the Intermediary
On 22 February 2011, I spoke at the ASA Conference in London. My presentation explored the nature of the intermediaries – organisations and technologies – that are positioned between authors and readers, and the roles that these intermediaries carry out. I attempted to deconstruct these roles (like a bad magician deconstructing your pocket-watch) and drew attention to the potentially increasing or diminishing importance of each role in the supply chain (or the demand chain), with special reference to the electronic world. The presentation contained messages of both doom and hope for intermediaries, as the threats and opportunities of the impending e-only world continue to unfold themselves.
You can view a video of the presentation here:http://blog.publishingtechnology.com/supply-chain/role-intermediary-publishing-technology-asa-conference-2011/
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